CAPYLAUNCH / POLICIES

What we list and what we do not

Declining a product is rarely about its quality. CapyLaunch is a directory of software products and AI tools, and there are a few kinds of product we do not feature. We keep this list public so nobody has to guess. It follows the same lines as Google, our payment provider and the other big directories.

1. What we never list

These are safety and legal lines. They apply even where the product is legal.

• Gambling: casinos, sports betting, poker rooms, slot or lottery sites, and tools that exist to help people bet. Google's policy
• Adult content and services: pornography, sexually explicit material, escort or camera services, fetish sites and adult dating or hookup apps. Google's policy
• Illegal goods and services, weapons and drugs: anything unlawful where it is sold or used, firearms, ammunition and explosives, cannabis and other drugs, counterfeit goods and fake documents. Google's policy
• Scams, fake activity and deceptive offers: get-rich-quick schemes, pyramid or multi-level selling, guaranteed returns, and services that sell fake followers, reviews, votes or traffic. Google's policy
• Trading and investment schemes: forex, crypto and stock "signals", trading bots or copy trading that promise profit, binary options, pump groups, funded-trader schemes, and anything that sells guaranteed or risk-free returns. Google's policy
• Risky financial products: payday loans, debt relief and credit repair, token sales and initial coin offerings, crypto casinos and unlicensed exchanges. Google's policy
• Unproven health claims: miracle cures, weight-loss pills, steroids and supplements sold with medical promises. Google's policy
• Malware, piracy and abuse tools: malware, spyware and stalkerware, hacking or attack services, cracked software and pirated media, and tools built to break into accounts. Google's policy
• Hate, harassment, violence and harm to people: products that promote hate, harassment, stalking or doxxing, violence, self-harm, or that exploit or endanger children. Google's policy

2. What is not a fit for a software directory

These are not unsafe. They are simply not software products, and other big directories turn them away too.

• Not a software product: agencies and consultancies, online courses, blogs and newsletters, online shops, clone scripts and rebundled copies of one app, and products that are only a renamed wrapper around someone else's AI.

This list is not complete. Our editors decide, and they can decline or remove a listing that is harmful, deceptive or a poor fit. Words alone do not decide: a planning poker tool for agile teams is not a gambling product, and a portfolio tracker is not a trading scheme.

3. If your product was declined

You will get an email that says which kind of product it fell into. If you think we got it wrong, reply and tell us how the product works, and we will look again. If you paid to promote a listing that is declined under this policy, the payment is refunded.

4. The rules behind this

Our payment provider does not allow some of these categories at all (Stripe's prohibited and restricted businesses), and Google Ads restricts or bans them (Google Ads policies).

Last updated: 9 November 2026